Announced well in advance, the nine-day Lunar New Year (Tet) 2026 holiday is providing a clear boost to the tourism market, with early signs of strong momentum in both domestic and outbound travel laying the groundwork for growth throughout the year.

VOV.VN - With the advantage of direct air services between Ho Chi Minh City and Kota Kinabalu, Malaysia’s tourism sector regards Vietnam as an outbound market with strong potential for promoting Sabah state as an appealing destination for Vietnamese travellers.

The global tourism market is entering a phase of unprecedentedly fierce competition as countries continuously roll out large-scale promotional campaigns to capture visitor market share, a reality requiring Vietnam to make breakthrough moves in tourism promotion and marketing.

Vietnam’s domestic tourism market is recording encouraging signs ahead of the 2026 New Year holiday, following the announcement that the public break will last four consecutive days from January 1 to 4.

VOV.VN - Vietnam has passed the 20 million international visitor mark in 2025, setting a tourism record and opening a new phase in which growth is increasingly tempered by sustainability concerns.

VOV.VN - The Vietnam Tourism Awards 2025 will be held in Hanoi on September 27 that coincides with World Tourism Day, carrying the global theme of “Tourism and Sustainability” launched by UN Tourism, according to a press briefing in Hanoi on September 22.

VOV.VN - The Northeast Asia and Southeast Asia (ASEAN) regions have been identified as key markets in Vietnam’s tourism strategy to achieve its ambitious goal of welcoming 25 million international visitors in 2025, heard a national travel conference held recently in Ho Chi Minh City.

VOV.VN - A delegation from the Hanoi Department of Tourism participated in the business-to-business trade show and convention (ITB India 2025) from September 2 to 6 in Mumbai, where it carried out a series of promotional activities.

VOV.VN - Vietnam has emerged as one of the Republic of Korea’s (RoK) most important tourism markets, with 224,000 Vietnamese visitors traveling to the RoK in the first five months of this year alone.

VOV.VN - The Lao Cai International Tourism Fair will be held at Dinh Le Square in the northern mountainous city of Lao Cai from June 5 to 8, according to the provincial Department of Culture, Sports and Tourism.