The revenue gap between the leading multi-industry e-commerce platforms in Vietnam is increasing.

VOV.VN - E-commerce sales in Vietnam are likely to surpass the US$30 billion mark by the end of 2024 thanks to local growing consumer trends that help drive up online sales via e-platforms, said delegates at a meeting in Ho Chi Minh City on July 29.

Vietnamese consumers spent VND143.9 trillion (US$5.7 billion) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.

Vietnam, along with Thailand, are the two fastest growing e-commerce markets in Southeast Asia, according to the recently released report '2024 E-commerce in Southeast Asia' by Momentum Works.

Domestic consumption is likely to lose steam as consumers face uncertainties, along with changes to shopping trends. Meanwhile, businesses have reported it's increasingly difficult to maintain purchasing power and reduce inventory buildup, said industry insiders and economists.

A conference on promoting cross-border e-commerce and payment between Vietnam and Singapore was held in Shopee Singapore headquarters on May 30.

VOV.VN - “Net Dep Viet” (Beauty Vietnam) Season 2 programme will go live on social media platform TikTok as part of the country’s tourism promotion programme.

Vietnam has emerged as one of the most promising shoppertainment markets and is expected to become an e-commerce powerhouse in Southeast Asia.

The e-commerce market of Vietnam was robust in the first quarter of this year with total revenue of the top five platforms, including Shopee, TikTok Shop, Lazada, Tiki and Sendo, reaching more than VND71 trillion (US$2.79 billion), an increase of 79% over the same period last year, according to a recent report by Metric.

The 10th National External Information Service Awards were launched in Hanoi on March 28, welcoming the participation of social media influencers.