Amid rapid urbanisation and shrinking agricultural land, Hanoi is leveraging its suburban advantage by developing agro-tourism tied to the preservation of traditional culture and the creation of a modern rural economy, aiming to diversify agricultural value, stimulate local growth, and ensure sustainable livelihoods for farmers.

The central province of Gia Lai will host a series of lively events as part of a festival celebrating local heritage and products, the provincial People’s Committee announced at a press briefing on August 26.

Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.

VOV.VN - The conference on digital transformation for OCOP exports has highlighted practical solutions to help local businesses improve product quality, embrace cross-border e-commerce, and tap into global markets sustainably.

International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of Da Nang, according to Le Doan Phuoc, a tour guide from a travel company in the central city.

VOV.VN - For the first time, Vietnam and African countries held a high-level knowledge exchange on the "One Commune One Product" (OCOP) programme on July 15 to promote sustainable rural development through value-added local products.

VOV.VN - A fair pomoting Vietnam’s export-ready OCOP (One Commune One Product) goods will be held from August 1 to 3 at the Thang Long Imperial Citadel in Hanoi.

VOV.VN - The 2025 thematic exhibition spotlighting Vietnam’s ceramics, lacquer, and gold leaf industries opened in Hanoi on June 17 as part of a series of expos aimed at promoting handicrafts, OCOP (One Commune One Product), and standout rural industrial products.

VOV.VN - Northern Bac Giang province on May 28 hosted a conference to promote the consumption of its signature lychees, key agricultural products, and its One Commune – One Product (OCOP) portfolio in 2025.

VOV.VN - An exhibition showcasing OCOP (One Commune, One Product) fine art woodwork and gemstone products from northern Vietnam has opened in Bac Ninh province, drawing participation from numerous enterprises from China, the Republic of Korea, and Thailand.