A series of positive developments since the start of the year has sparked optimism for the tourism sector, with industry insiders anticipating a booming season ahead.

By promoting MICE (meetings, incentives, conferences, and exhibitions) tourism, Ho Chi Minh City looks to establish itself as an international destination attracting a large number of tourists from both domestic and international markets.

VOV.VN - A delegation of travel firms from the central coastal city of Da Nang made its debut at the Asia-Pacific Incentives & Meetings Event (AIME 2025) in Melbourne, Australia, from February 10 to 12.

VOV.VN - The central coastal city of Da Nang is set to welcome multiple high-end MICE (Meetings, Incentives, Conferences, and Exhibitions) groups in February, according to the Da Nang Tourism Department.

VOV.VN - Ho Chi Minh City has welcomed 200 Meetings, Incentives, Conferencing, and Exhibitions (MICE) tourists from India, marking the first MICE travel group to visit Vietnam this year.

VOV.VN - Incheon city of the Republic of Korea (RoK) expects to work alongside partners in Ho Chi Minh City to promote MICE (Meetings, Incentives, Conferences and Exhibitions) tourism and medical tourism in Vietnam through a series of events.

VOV.VN - A destination which is capturing the interest of Indians like no other is Vietnam, with travel companies witnessing a significant surge in bookings to the Southeast Asian nation thanks to factors like improved flight connectivity and attractive prices, wrote The Economic Times of India.

Ho Chi Minh City welcomed more than 4.6 million foreign visitors in the first 10 months of this year, a 12.9% increase compared to the same period in 2023, the municipal Department of Tourism announced on October 31.

VOV.VN - Da Nang City, the tourism hub in central Vietnam, welcomed 8.7 million arrivals over the past nine months, marking growth of 33.3% year on year, according to the city's Statistics Office.

Offering a superior visa policy for all tourists, world-class infrastructure, diverse entertainment experiences... are the reasons why Phu Quoc is emerging as a new hot spot for MICE tourism.