VOV - After a long gloomy period due to the COVID-19 pandemic, Ho Chi Minh City has seen an increasing demand for MICE tourism (meeting, incentive, convention, exhibition) from both Vietnamese and foreign customers.

VOV.VN - A welcome ceremony for more than 1,100 MICE (meeting, incentive, conference, and exhibition) visitors to the central city of Thua Thien-Hue was held on April 18 by the municipal Department of Tourism.

VOV.VN - A ceremony was held on April 8 to kick off the "Welcome to Ho Chi Minh City” campaign, with the programme aiming to connect Vietnamese diplomatic missions across various countries to rapidly restore the international tourism market.

VOV.VN - Vietnam boasts great potential for becoming a MICE tourism hub re in the region and the world, said Vu The Binh, chairman of Vietnam Tourism Association, at the launching ceremony of the Vietnam MICE Vietnam Tourism Club (VMC).

VOV.VN - A national forum themed “Recover Vietnam Tourism – New orientation, New activities” was held on April 1 to examine ways to reboot the Vietnamese tourism sector after the country reopened to international tourism from March 15.

VOV.VN - Major groups of up to 500 MICE (meetings, incentives, conferences, and events) visitors or more are set to enjoy free tickets or discounted fares when visiting tourist attractions in HCM City, according to the Ho Chi Minh City Tourism Promotion Center.

The central city of Da Nang is rolling out measures to attract more MICE (meeting, incentives, conferences and events) tourists, given the positive signs on the recovery of the tourism sector this year.

VOV.VN - The southern province of Ba Ria-Vung Tau was honoured in categories such as the ASEAN Green Hotel Standard, Clean Tourist City Standard, and MICE Venue Standard at an awards ceremony held on January 19 as part of the ASEAN Tourism Forum (ATF) 2022 in Cambodia.

VOV.VN - The central province of Thua Thien-Hue picked up three ASEAN tourism awards 2021, the provincial Department of Tourism announced on December 31.

The Korea Tourism Organisation in Vietnam (KTO Vietnam) held the Korea MICE Webinar on December 21 to promote outbound tours to the country on December 21, attracting over 500 travel, media agencies and enterprises from Hanoi and other localities.