The 2021–2025 period marked a turning point for Vietnam’s cultural industries as film, music, cultural tourism and video games surged into a new era of scale and sophistication, delivering billions of US dollars in revenue and while projecting a more confident, compelling vision of Vietnamese soft power to the world.

The Homeland Spring 2026 programme is set to take place from February 6–9 in Hanoi and Ninh Binh, featuring a wide range of meaningful activities rich in national cultural identity and reflecting Vietnam’s vision and development aspirations in a new era.

In line with the Party’s resolutions on developing tourism in close association with cultural preservation, many localities across Vietnam have opted for a development pathway rooted in indigenous resources.

A Russian curator has described the 14th National Party Congress as an event of historic significance, saying this is the first time that culture has not only been mentioned frequently in congress documents but also highlighted as a strategic principle for the long-term development of Vietnamese society.

VOV.VN - Ho Chi Minh City on January 25 inaugurated the Photography Street, a new outdoor public art space along Dong Khoi Street and Chi Lang Park, marking the first project of its kind in Vietnam and a concrete step in promoting the city’s creative and cultural industries.

Resolution No. 80-NQ/TW of the Politburo on the development of Vietnamese culture demonstrates the Party’s political determination to truly make culture a solid foundation, an important endogenous resource, a powerful driving force, a key pillar and a regulating system for the country’s rapid, sustainable development.

The United Nations Educational, Scientific and Cultural Organisation (UNESCO) on January 23 announced an emergency assistance package worth US$740,000 to help Vietnam protect cultural heritage and sustain education in areas heavily affected by a series of severe storms that struck the country in November 2025.

VOV.VN - The Vietnam National Village for Ethnic Culture and Tourism on the outskirts of Hanoi will showcase the cultural diversity of its ethnic communities during a three-day programme titled “Spring Colours in All Regions of the Country”, set to take place from February 27 to March 1.

VOV.VN - Vietnam has outlined three strategic directions to harness the endogenous strength of its culture and people, turning this internal strength into a foundation for rapid and sustainable development in the new era, Minister of Culture, Sports and Tourism Nguyen Van Hung said.

With around one month to go before Lunar New Year Festival (Tet), Ho Chi Minh City’s tourism market is gathering momentum, as visitor numbers climb steadily and businesses step up the promotion of culture- and cuisine-based products to draw travellers and further popularise Vietnam’s image.