The North American market offers tremendous opportunities for Vietnamese exports, but penetrating demands robust brand strategies and carefully crafted market plans, as highlighted at a seminar held in Ho Chi Minh City on December 19.

Vietnam’s business-to-consumer (B2C) e-commerce export value is estimated at VND145.2 trillion (US$5.8 billion) by 2028, with micro, small and medium-sized enterprises (MSMEs) projected to contribute 25%.

VOV.VN - The consumer price index (CPI) during the past 11 months of the year soared by 3.69% compared to the same period from last year, with core inflation rising by 2.7%, according to the latest report released by the General Statistics Office (GSO).

A ceremony honouring the 150 most popular products voted by consumers took place in Hanoi on November 28.

VOV.VN - The Lulu Group of the United Arab Emirates (UAE) plans to increase the import of Vietnamese products, including fresh fruits, processed foods, seafood, household appliances, garments and textiles, and fast-moving consumer goods.

VOV.VN - By November 15, Vietnam’s rice exports had reached 8.05 million tonnes with a value of US$5.05 billion, according to statistics from the General Department of Customs.

Vietnamese authorities and businesses are rolling out comprehensive promotion programmes to boost consumer spending for the upcoming Tet holiday (Lunar New Year).

The National Assembly (NA) on November 12 adopted a resolution on the socio-economic development plan for 2025, targeting a gross domestic product (GDP) growth rate of 6.5 - 7%.

Although Vietnam’s rice exports have traditionally focused on Asian markets, experts have advised businesses to pay more attention to Africa which has emerged as a key potential market.

PwC's 2024 Asia-Pacific Consumer Insights Survey reveals that 63% of Vietnamese consumers intend to increase spending on essential goods over the next year, followed by 52% on clothing and 48% on healthcare products.