The 11th HCM City Ao Dai Festival, themed “Vietnamese Ao Dai - Rising Vietnam”, opened on March 7 with a vibrant ceremony on Nguyen Hue walking street.

The art exhibition "Vietnam Opening Doors" was launched in Paris on March 5, bringing together renowned and emerging Vietnamese artists, brands and designers who highlight the country’s vibrant artistic revival.

An art programme to honour and promote traditional cultural values and the beauty and grace of Ao dai (Vietnamese traditional dress) has opened for the public at the Ho Chi Minh City Book Street in District 1.

VOV.VN - A number of beauty queens and gentlemen have been appointed as Ambassadors for the Ho Chi Minh City Áo Dài Festival 2025 to honour the traditional costume.

VOV.VN - New collections of traditional long dresses created by 30 renowned designers will be put on display during the 11th annual Ao Dai (traditional long dress) festival scheduled to take place from March 3 to March 9 in Ho Chi Minh City.

Vietnamese consumers have splashed billions of dong buying Ao Dai (traditional long dresses) on e-commerce platforms alone in preparation for the upcoming Tet (Lunar New Year) holiday.

VOV.VN - Many foreign ambassadors gathered together to take part in an Ao Dai (Vietnamese traditional long dress) fashion show recently held in Hanoi, featuring pieces of work created by famous painters worldwide.

VOV.VN - The Hanoi Department of Tourism in collaboration with the Hanoi Women’s Union, the Hanoi Youth Union, and relevant agencies jointly organized the Hanoi 2024 Áo Dài Tourism Festival on October 4 to promote the traditional long dress of Vietnam.

VOV.VN - Vietnamese beauty and many foreign beauties have left a positive impression on local people while donning Ao Dai, the nation’s traditional long dress, in a fashion show as part of the Miss Cosmo 2024 beauty pageant.

The Hanoi Ao dai campaign was kicked off on the first day of October, as part of the activities to celebrate the 70th anniversary of the capital’s liberation (October 10, 1954 - 2024) and the 94th founding anniversary of the Vietnam Women's Union (October 20, 1930 – 2024).