VOV.VN - Vietnam is seeking to strengthen international tourism promotion through potential cooperation with global visa services provider VFS Global.

For the first time, the Vietnam National Authority of Tourism (VNAT) has coordinated with localities and stakeholders to announce a unified national tourism promotion programme that consolidates domestic and international activities across central agencies, local authorities and businesses.

VOV.VN - Vietnam welcomed nearly 2.5 million foreign visitors in January 2026, the highest monthly figure on record, driven by visa reform and stronger tourism promotion.

VOV.VN - Vietnam Airlines, in coordination with the Vietnam National Authority of Tourism, has launched nearly 140 tourism promotion activities, aimed at strengthening Vietnam’s presence in key domestic and international markets and supporting two-way tourism growth.

VOV.VN - The Vietnam National Authority of Tourism (VNAT) on February 2 announced its tourism promotion and marketing programmes for 2026, focusing on key markets.

VOV.VN - Agoda has pledged to step up cooperation with Vietnam in tourism promotion, introduction of new destinations, infrastructure communication and data sharing in order to enhance the country’s visibility and attract more international visitors.

VOV.VN - Hue City and Quang Tri province, central Vietnam on January 29 hosted a Hue–Quang Tri tourism promotion programme while promoting plans to develop air connectivity in Seoul, the Republic of Korea (RoK).

VOV.VN - The nearly 200% surge in Russian arrivals to Vietnam in 2025 not only signaled a strong recovery in tourism volumes but also reflected a strategic shift toward data-driven, technology-enabled promotion.

VOV.VN - The central city of Da Nang has welcomed a MICE group from QuantumEdge Capital India, marking the city’s first international MICE arrivals of 2026.

The global tourism market is entering a phase of unprecedentedly fierce competition as countries continuously roll out large-scale promotional campaigns to capture visitor market share, a reality requiring Vietnam to make breakthrough moves in tourism promotion and marketing.