Deputy Foreign Minister Le Thi Thu Hang met with Phil Nelson, Executive Vice President of CNN International Commercial, on May 25 to discuss potential media cooperation to promote Vietnam’s image, and communications plans for APEC 2027, to be hosted by the country.

VOV.VN - Vietnam wishes to deepen cooperation with CNN International to promote the country through emotional storytelling about its culture, people, cuisine and sustainable development journey, helping strengthen the national brand globally.

Following a strong recovery, Vietnam’s tourism sector is entering a new growth cycle marked by profound changes in market scale, consumer behaviour, and operating and promotional models.

In an effort to strengthen trade promotion activities in Vietnam, Bord Bia (the Irish Food Board) – a government agency under Ireland’s Department of Agriculture – is rolling out a trade promotion campaign in Vietnam this May.

A seminar on opportunities and challenges in developing the South American market will be held in Hanoi on May 28 in both in-person and online formats by the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade.

VOV.VN - Ho Chi Minh City is scheduled to host “Meet Australia 2026” from May 18 to 20 at the Binh Duong Convention & Exhibition Centre, bringing together more than 100 Australian businesses and around 200 delegates to strengthen cooperation in trade, investment and workforce development.

VOV.VN - Prime Minister Le Minh Hung on May 11 called on the Ministry of Foreign Affairs to proactively develop a unified mechanism for managing external relations activities, particularly in economic diplomacy, investment attraction and technology diplomacy.

VOV.VN - The Ministry of Culture, Sports and Tourism has issued a plan to implement the national communication strategy to promote Vietnam’s image abroad for the 2026–2030 period, with a vision to 2045.

VOV.VN - Vietnam on May 4 launched its national pavilion at the Foire de Paris, one of the oldest and most prominent trade and cultural fairs in France and Europe, aiming to promote the country’s image, culture, and products to international audiences.

The Vietnamese Embassy in Bulgaria and the Vietnam Cultural and Tourism Association in Europe (VNCT) have recently held the Vietnam–Bulgaria Tourism Forum 2026, aiming to deepen tourism cooperation and strengthen business linkages between the two countries.