Pavilion launched to promote Vietnam products at Foire de Paris
VOV.VN - Vietnam on May 4 launched its national pavilion at the Foire de Paris, one of the oldest and most prominent trade and cultural fairs in France and Europe, aiming to promote the country’s image, culture, and products to international audiences.
Located in the heart of Paris, the Vietnam Space opened with a vibrant lion dance performance, setting the tone for a series of cultural activities. Visitors were introduced to traditional Vietnamese music through performances featuring instruments such as the monochord (đàn bầu) and T’rưng bamboo xylophone, offering an immersive cultural experience.
Speaking at the opening ceremony, Vietnamese Ambassador to France Trinh Duc Hai highlighted the significance of this year’s participation, particularly as Vietnam and France have recently upgraded their relations to a Comprehensive Strategic Partnership.
The pavilion prominently features specialty products from different regions of Vietnam, reflecting the government’s broader strategy to promote “Made in Vietnam” goods internationally, he noted.
For his part, Steven Abajoli, director of the Foire de Paris, said Vietnam has long held a special place at the event and continues to attract strong interest from visitors.
Vietnam’s presence here feels like a miniature version of the country, allowing visitors to discover its beauty throughout the 12-day event, he said, adding that the pavilion could inspire more international tourists to choose Vietnam as a travel destination.
Representing participating businesses, Do Quynh Phuong, director of a Vietnam–France retail chain, shared the fair provides an important platform to directly engage with customers and better understand market demand.
The Foire de Paris, held annually at the Porte de Versailles Exhibition Centre since 1904, is considered a major showcase of France’s economic and social life.
With a history of over a century, the fair attracts between 400,000 and 500,000 visitors each year, along with more than 1,000 businesses across sectors ranging from housing, interior design, and construction to household appliances, gastronomy, handicrafts, and international products.
Lyon-HCM City photo exhibition marks 53 years of Vietnam-France ties
VOV.VN - A photo exhibition highlighting everyday life in Lyon and Ho Chi Minh City will open on April 22, marking the 53rd anniversary of diplomatic relations between Vietnam and France.
