The E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) on November 14 held the opening ceremony of “Vietnam Online Shopping Day – Online Friday 2025.”

VOV.VN - The ravaging COVID-19 pandemic over the past two years has forced many businesses to accelerate their digital transformation, with e-commerce being a lifeline to assist them to overcome difficulties and effectively respond to the new normal.

The rise of local retailers via mergers and acquisitions is expected to balance Vietnam’s retail market, which had been dominated by foreign investors.