Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.

About 80% of online consumers believe that e-commerce has a negative or very negative impact on the environment, according to a survey conducted by the Vietnam E-commerce Association (VECOM) last year.

VOV.VN - Vietnam on August 8 launched VietnamUSA.Arobid.com, the country’s first B2B e-commerce platform specifically designed to help Vietnamese businesses access the US market, a large but challenging market with strict standards, tariffs, and distribution channels.

VOV.VN - The conference on digital transformation for OCOP exports has highlighted practical solutions to help local businesses improve product quality, embrace cross-border e-commerce, and tap into global markets sustainably.

With Vietnam’s e-commerce revenue reaching US$3.5 billion in 2022 and projected to hit US$13 billion by 2027, cross-border e-commerce is no longer a future trend but a dynamic and rapidly evolving reality.

Vietnam’s e-commerce sector experienced notable shifts in the first half of 2025.

VOV.VN - Amid fierce international competition, Vietnamese companies must focus on building sustainable brands and developing key products through cross-border e-commerce to expand globally, increase product value, and foster sustainable growth opportunities, said experts at a conference in Ho Chi Minh City on July 25.

VOV.VN - Prime Minister Pham Minh Chinh on July 23 chaired the Government’s July 2025 session on legal affairs to review seven draft laws and consider the Government’s proposal for the 2026 legislative agenda.

VOV.VN - Cross-border e-commerce offers Vietnamese businesses great opportunities to reach the global market, but they still face major hurdles such as dependence on foreign platforms, weak logistics, limited legal knowledge, and poor control over customer data.

VOV.VN - The Ministry of Industry and Trade of Vietnam and the Ministry of Industry and Trade of Laos co-hosted a thematic workshop on promoting cross-border e-commerce under the theme Supporting Businesses in the Digital Era in Vientiane on the morning of July 18.