With around one month to go before Lunar New Year Festival (Tet), Ho Chi Minh City’s tourism market is gathering momentum, as visitor numbers climb steadily and businesses step up the promotion of culture- and cuisine-based products to draw travellers and further popularise Vietnam’s image.

VOV.VN - Vietnam has been ranked 16th among the world’s 100 best cuisines, up three notches from 2024 and six places from 2023, according to the latest annual rankings released by international food guide TasteAtlas.

To diversify its tourism offerings for culinary enthusiasts, the Ho Chi Minh City Department of Tourism on October 22 introduced a series of new food-themed travel programmes.

The Republic of Korea's tourism spending on accommodation in Vietnam surged to 21% of total expenditure in the first half of 2024, representing a jump of over 60% from the previous year, according to the Visa Consulting and Analytics team.

Standout features of the Hanoi Old Quarter’s cuisine could be discovered through a cuisine app recently launched by the People’s Committee of Hoan Kiem district.

VOV.VN - The Embassy of Peru in Vietnam is scheduled to host a Peruvian culinary week in Hanoi from October 24 to 29.

Vietnam’s tourism development strategy to 2030 has identified culinary tourism as a typical product for positioning the country’s tourism brand.

Southern provinces and cities in Vietnam saw positive signs from the tourism industry in the first three months of this year with diverse products, tours, and activities to attract visitors.