This year’s festival will feature more than 100 booths and 70 street food stalls. A highlight will be the “Flavours of Da Nang” street parade on May 20 afternoon along Pham Van Dong beach, recreating central Vietnam’s street-food atmosphere. The opening ceremony is scheduled on May 21 at Bien Dong Park, blending an art show with culinary showcases.

Other activities include the “Quang Culinary Essence” exhibition, a “Colours of Quang Region” check-in zone, a Beer Fest Night and a concert featuring well-known artists like Noo Phuoc Thinh, Karik, Orange, and DJ Mie.

The city will also introduce its Da Nang Food Tours 2026 series, featuring culinary experience tours across Da Nang, Hoi An, Dien Ban, Tam Ky, and Dai Loc, designed to build tourism products anchored in local culture and regional heritage.

Organisers are putting greater emphasis on digital technology to sharpen promotion and visitor experiences, while working with companies to lift service quality and push Da Nang’s ambition of becoming a leading culinary destination in the region.

Vice Chairwoman of the municipal People’s Committee Nguyen Thi Anh Thi said the city has sustained robust socio-economic momentum since the start of the year, powered by tourism. Lodging facilities hosted nearly 6 million visitors in the first four months, a 19.2% jump from a year earlier. Foreign arrivals climbed 24.9% to almost 3.4 million.

During the recent Hung Kings Commemoration Day and April 30 – May 1 holiday, Da Nang ranked among the country’s top performers for both arrivals and revenue, welcoming 1.46 million visitors, up nearly 35% from the same period in 2025. Tourism revenue hit an estimated VND5.7 trillion (US$247.8 million).

Da Nang unveils food tour campaign

VOV.VN - The coastal city of Da Nang has recently announced the "Da Nang Food Tour" programme on the occasion of Christmas 2024 and New Year 2025.