The initiative marks an important step in the city’s goal to establish itself as a leading culinary destination in Vietnam and the region.

Developed by local travel enterprises, the culinary tourism programmes are designed around the city’s rich network of dining, shopping, and sightseeing venues. Alongside the 2025 culinary tourism development plan, the initiative aims to promote gastronomy as a core tourism product in line with the city’s tourism development strategy through 2030.

Bui Thi Ngoc Hieu, Deputy Director of the municipal Department of Tourism, said the diversity and cultural richness of these culinary tours help reaffirm the city’s position as an international tourism hub and a must-visit destination on the global travel map.

She expressed her hope that the programmes will soon be widely introduced to domestic and international visitors, helping to build a vibrant and sustainable tourism ecosystem.

The culinary tourism programmes aim to showcase the city’s culture, history, and people through food, supporting local efforts to attract 10 million international visitors and earn VND290 trillion (over US$11 billion) in tourism revenue this year, Hieu added.

Ho Chi Minh City boosts tourism with themed culinary tours

VOV.VN -The Ho Chi Minh City Department of Tourism on August 19 held a conference to launch the 2025 Tourism Promotion Plan, with a view to enhancing the southern hub’s appeal as a leading cultural, culinary, leisure, and experiential destination in Vietnam.