Vietnam’s chain coffee has secured a position among Southeast Asia’s leading market, ranking third by value at an estimated US$725 million and posting one of the region’s fastest growth rates at 27%.

VOV.VN - Vietnamese iced coffee, traditional coffee, and egg coffee have been recognized by international food website TasteAtlas among Southeast Asia’s Top 62 beverages, highlighting the country’s rich coffee culture.

VOV.VN - Vietnamese coffee brand Three O'Clock has officially entered the Indian market through an international franchising partnership, launching three stores simultaneously on November 8 in the city of Gurugram.

VOV.VN - Vietnam exported more than 1.5 million tonnes of coffee worth over US$8.4 billion in the 2024–2025 crop year, setting a new record as both volume and value surged amid peak coffee prices.

VOV.VN - The average export price of Vietnamese coffee in the first nine months of the year reached a record high of US$5,658 per tonne, up 45.3% from the same period last year, according to the Ministry of Agriculture and Environment (MoAE).

With its distinctive flavour, unique brewing method, and a culture deeply woven into everyday life, Vietnamese coffee is steadily winning the hearts of French consumers, particularly among the younger generation.

A Vietnam Coffee Day has been held in Toronto, Canada to promote Vietnamese coffee in this North American market.

VOV.VN - Export coffee prices have soared, helping Vietnamese businesses rake in a record-high of nearly US$6 billion in just the first seven months of this year, far surpassing the total value for all of last year.

As of mid-May 2025, Vietnam exported over 736,000 tonnes of coffee, earning US$4.2 billion, according to the Department of Customs.

With coffee prices consistently high and export markets showing impressive growth, Vietnam’s coffee industry is entering a golden phrase, requiring it to reposition itself on the global map through better quality, branding, transparent traceability, and sustainability, according to insiders.