Belgian enterprises need to strengthen their on-the-ground presence and engage more actively in major trade fairs in Vietnam to bring their products closer to local businesses and consumers, Tran Ngoc Quan, Trade Counsellor and head of the Vietnam Trade Office in Belgium and the EU has said.

Moving beyond a conventional Tet shopping venue, the first Glorious Spring Fair 2026 is increasingly emerging as an important “gateway” for international businesses seeking access to the Vietnamese market.

The US is seeking greater access to the Vietnamese market, Under Secretary of Agriculture for Trade and Foreign Agricultural Affairs in the US Department of Agriculture (USDA) Luke J. Lindberg has said.

Italian scooter legend Lambretta officially entered the Vietnamese market on October 10 through its exclusive distributor, Lamscooter JSC, marking a key step in its global expansion and reaffirming its position in the premium two-wheeler segment.

VOV.VN - Australia has secured a significant agreement with Vietnam that will allow fresh Australian blueberries to be exported to the Vietnamese market for the first time, unlocking an estimated AUD22 million in trade over five years.

VOV.VN - At a meeting with President Luong Cuong in New York, USA, on September 23, representatives of leading American corporations expressed confidence in Vietnam’s development prospects, and reaffirmed their long-term commitment to strengthening cooperation and increasing investment, pledging to accompany Vietnam in its new stage of development.

Pharmaceutical and biotechnology companies from the Republic of Korea (RoK) are turning their attention to Southeast Asia, with Vietnam emerging as one of the most promising “pharmerging markets” in the region.

VOV.VN - As part of efforts to diversify markets and supply chains, Export Development Canada (EDC), in collaboration with Dalhousie University and the Vietnam Trade Office in Canada, organized a seminar to support students – representatives of startups in Nova Scotia on Canada’s East Coast in exploring business opportunities in Vietnam.

VOV.VN - Brazilian companies keen on expanding into the Vietnamese market gathered at a business seminar hosted by the Vietnam Trade Office in Sao Paulo on April 9, held in conjunction with the sixth ANUGA Food and Beverage Exhibition.

Chinese electric cars are returning Vietnam under a strategy to enter the market as affordable vehicles built with the latest in technology.