Vietnam is leveraging its diplomatic activities to enhance its tourism image, which has garnered positive evaluations from experts in recent times.

VOV.VN - The first-ever light show featuring a total of 200 drones will be held as a highlight of the opening ceremony of the Vietnam Tourism Year - Dien Bien 2024 and Ban (Bauhinia) Flower Festival in mid-March.

Director of the Vietnam National Authority of Tourism (VNAT) Nguyen Trung Khanh put forth some measures to boost regional tourism cooperation while addressing the 59th Meeting of the ASEAN National Tourism Organisations in Vientiane, Laos, on January 23.

The search volume for Vietnam's tourism via Google's market trend tracking tool grew 75% in 2023, ranking 6th in the world, according to the Vietnam National Authority of Tourism (VNAT).

VOV.VN - Vietnam served nearly 1.4 million international tourists in December, a record high figure on a monthly basis this year, according to the General Statistics Office (GSO) in a report released on December 29.

Vietnam values tourism cooperation with Italy, considering it a basis for the bilateral relations’ sustainable and long-term growth in the time to come, affirmed Deputy Minister of Foreign Affairs Nguyen Minh Hang at the launch of a Vietnamese tourism promotion programme in Milan on November 24.

Vietnam’s tourism potential and opportunities were spotlighted at a seminar held at the Vietnamese Cultural Centre in Paris on November 16.

VOV.VN - An ASEAN-Republic of Korea (RoK) tourism exhibition is scheduled to take place in Hanoi on November 1 as part of the ASEAN-Korea Day.

VOV.VN - The Department of Tourism of Ho Chi Minh City in collaboration with the Embassy of Vietnam in Singapore deployed an array of activities aimed at promoting local tourism in Singapore from October 25 to 27.

Amid a rising trend of green and sustainable tourism after the COVID-19 pandemic, Vietnam is advised to design a strategy and measures to promote green tourism development and better meet tourists’ demands.