Ho Chi Minh City's rich and varied cultural heritage remains largely untapped, held back by the absence of a unified strategy. As a result, cultural tourism plays a supporting role rather than stepping into the spotlight as the true heartbeat of its urban tourism sector.

VOV.VN - The nearly 200% surge in Russian arrivals to Vietnam in 2025 not only signaled a strong recovery in tourism volumes but also reflected a strategic shift toward data-driven, technology-enabled promotion.

The 2021–2025 period marked a turning point for Vietnam’s cultural industries as film, music, cultural tourism and video games surged into a new era of scale and sophistication, delivering billions of US dollars in revenue and while projecting a more confident, compelling vision of Vietnamese soft power to the world.

In line with the Party’s resolutions on developing tourism in close association with cultural preservation, many localities across Vietnam have opted for a development pathway rooted in indigenous resources.

VOV.VN - Vietnam will promote its national tourism brand at the ASEAN Tourism Forum (ATF) 2026 and the TRAVEX international travel trade show in Cebu, the Philippines, from January 28–30, in an effort to attract more visitors and work toward a target of welcoming 25 million international arrivals in 2026.

VOV.VN - The capital city of Hanoi is gearing up for a strong start to 2026 as the nine-day Lunar New Year (Tet) holiday from February 14 to 22 is expected to trigger a peak travel season, with tourists increasingly seeking high-quality and culturally rich experiences.

Vietnam’s pavilion has captured great attention at the 2026 FITUR International Tourism Fair in Madrid, with cultural and culinary showcases, trade promotion activities, and initiatives to strengthen tourism cooperation with European partners.

According to statistics, bookings for flights to the central coastal province of Khanh Hoa on China’s Ctrip platform in 2025 rose by 28% year-on-year, heard at a working session on ways to increase the number of Chinese arrivals held by the provincial tourism sector on January 22.

As the Lunar New Year (Tet) approaches with a nine-day holiday, tourism demand is becoming increasingly vibrant, with a wide range of domestic and international tours being rolled out.

With around one month to go before Lunar New Year Festival (Tet), Ho Chi Minh City’s tourism market is gathering momentum, as visitor numbers climb steadily and businesses step up the promotion of culture- and cuisine-based products to draw travellers and further popularise Vietnam’s image.