Once operational, the Vietnam National Pavillion on Chinese e-commerce platform JD.com will help Vietnamese products to be distributed directly to consumers in the importing countries, said an official.

The e-commerce market of Vietnam has expanded strongly in recent years, becoming a popular business method among enterprises and consumers.

VOV.VN - The US’ website Fiber2Fashion ran an article on November 25 stating that Vietnam is expected to be the fastest growing e-commerce market in Southeast Asia by 2026, with e-commerce gross merchandise value hitting US$56 billion, representing a 4.5 fold-rise of the estimated value this year.

The Korea Trade-Investment Promotion Agency (KOTRA) has announced that it is running an event to promote the Republic of Korea (RoK)’s high quality consumer products in Vietnam at the Estella Place shopping mall in Ho Chi Minh City and Shopee e-commerce platform.

National flag carrier Vietnam Airlines has launched an e-commerce platform called VNAMALL (http://vnamall.vietnamairlines.com/), offering discounted deals on more than 300 products as part of its Black Friday promotional event.

Vietnam is expected to be the fastest-growing e-commerce market in Southeast Asia by 2026, with e-commerce Gross Merchandise Value (GMV) reaching US$56 billion by 2026, 4.5 times the estimated value of 2021, according to a report by Facebook and Bain & Company.

VOV.VN - Approximately 140 Vietnamese firms and over 100 Chinese partners participated in a virtual conference held on November 19 to increase bilateral trade promotion.

E-commerce platforms have launched sale promotion programs for Single’s Day November 11, the biggest shopping event of the year, promising big sales on millions of items.

A programme initiated by Google in association with the Ministry of Industry and Trade (MoIT) of Vietnam has provided 650,000 people with digital skills training, 30% higher than the plan.

AI Hack Bootcamp 2021 – a programme that seeks AI solutions for e-commerce - was launched at a ceremony jointly held by the Saigon Hi-tech Park Incubation Centre and the Vietnam E-Commerce Association on October 1.