VOV.VN - Cross-border e-commerce is emerging as a key driver of export growth, enabling Vietnamese small and medium-sized enterprises (SMEs) to directly access global markets and enhance their competitiveness.

Minister of Public Security General Luong Tam Quang has received Shannon Kellogg, Amazon Vice President of Public Policy for the Americas, underlining his ministry’s consistent support for foreign investors and businesses to operate safely and productively in Vietnam.

Vietnam is fast becoming a key destination for artificial intelligence (AI) investment, attracting global interest across infrastructure, platforms and applications, reported Dau tu (Vietnam Investment Review) newspaper.

The number of products sold by Vietnamese selling partners on Amazon increased while branded product sales surged by more than 40% during the 12 months ending July 31, 2025, signalling a strategic shift from volume-driven exports to value-driven brand building, the company reported.

Amazon will support Vietnam in becoming a regional hub for exports via e-commerce in Southeast Asia, its Vice President for International Public Policy & Government Affairs Susan Pointer told Deputy Prime Minister Le Thanh Long during their meeting in Hanoi on December 5.

The application of Artificial Intelligence (AI) is making a significant impact on the Vietnamese business community, helping to reduce costs, increase accuracy, and expand export opportunities in the face of increasingly fierce global competition.

In recent years, international e-commerce platforms have helped Vietnamese products to reach more customers and markets, becoming an important export channel for domestic manufacturers.

In nearly one year, about 170,000 new businesses in Vietnam have adopted artificial intelligence (AI) in their operations and service delivery, according to Amazon Web Services’ (AWS) Unlocking Vietnam’s AI Potential study.

VOV.VN - At a meeting with President Luong Cuong in New York, USA, on September 23, representatives of leading American corporations expressed confidence in Vietnam’s development prospects, and reaffirmed their long-term commitment to strengthening cooperation and increasing investment, pledging to accompany Vietnam in its new stage of development.

VOV.VN - Amazon has submitted a pilot application for its Kuiper Project to provide low Earth orbit (LEO) satellite telecommunications services in Vietnam.