Vietnam’s pepper industry is set for an eventful year in 2025 as global production continues to decline while demand from key markets fluctuates, creating both challenges and opportunities for exporters.

Vietnam’s pepper export earnings surged by 40.8% year-on-year to US$764.2 million in the first seven months of this year, despite a slight decline of 2.2% in export volume, according to the Vietnam Pepper and Spice Association (VPSA).

VOV.VN - Vietnam's pepper market share in total US imports increased from 66.6% during the past 11 months of 2020 to 68.25% in the same period of 2021.

Vietnam is seeking ways to revive the billion-dollar pepper industry which has been struggling against unfavourable weather conditions and the COVID-19 pandemic for over the last several years.