VOV.VN - Expo ANTAD 2026, held in Guadalajara in Mexico’s Jalisco state from May 19-21, drew strong interest from businesses in Mexico and across Latin America in Vietnamese goods and investment opportunities linked to one of Southeast Asia’s fastest-growing economies.

Vietnamese booths are drawing large numbers of visitors at the Paris Fair (Foire de Paris) – one of Europe’s largest trade fairs, which opened on April 30 in the French capital.

Prime Minister Pham Minh Chinh has issued Directive No. 11/CT-TTg dated April 3 on enhancing the mobilisation of overseas Vietnamese (OVs) in promoting and distributing Vietnamese products, and developing distribution channels abroad during 2026–2030.

VOV.VN - The High-Quality Vietnamese Goods Business Association announced on Maarch 24 that 581 companies have been recognised with the “High-Quality Vietnamese Goods” title for 2026, as voted by consumers.

Favourable geography, convenient cross-border trade and Cambodian consumers’ strong preference for Vietnamese products, coupled with increasingly substantive and effective bilateral ties, are creating significant opportunities to expand Vietnam–Cambodia economic, trade and investment cooperation.

VOV.VN - Prime Minister Pham Minh Chinh has issued a directive calling on relevant ministries and localities to step up the supply and promotion of local products and brands at the first Spring Fair 2026 that is taking place in Hanoi.

VOV.VN - Vietnam is to open its first Spring Fair 2026 at the National Exposition Centre in Hanoi on February 2, aiming to promote trade, stimulate domestic consumption and showcase Vietnamese products.

The number of products sold by Vietnamese selling partners on Amazon increased while branded product sales surged by more than 40% during the 12 months ending July 31, 2025, signalling a strategic shift from volume-driven exports to value-driven brand building, the company reported.

VOV.VN - Vietnamese-made products are expected to dominate the retail market ahead of the Lunar New Year of the Horse 2026 (Tet), as supermarkets and wet markets across the country step up stockpiling and promotional campaigns to meet holiday demand while keeping prices stable.

VOV.VN - The Vietnamese Embassy in China, in coordination with Wumart Group and Goodfarmer Group, on November 29 organized the “Vietnamese Goods Day in China and Vietnam Fruit Festival” at a Wumart retail supermarket in Beijing.