Although the US is one of Vietnam’s key export markets, changes in international trade, along with requirements on standards, legal compliance and traceability, are creating additional challenges for businesses seeking to expand there, heard a seminar in Hanoi on September 25.

US importers and distributors are maintaining and, in some cases, increasing sourcing from Vietnam despite concerns over slowing growth and price pressures, offering potential for Vietnamese exporters to expand in the US market, a conference in Hanoi heard on August 18.

VOV.VN - Vietnam is stepping up negotiations to open the US market to passion fruit and the Japanese market to pomelo, while completing export requirements for China and Australia, creating new opportunities for the two fruits to enter high-demand markets with stringent standards.

The first-ever participation of US retail giant Target in the Vietnam International Sourcing Expo (VIS) 2026 is expected to open up opportunities for Vietnamese businesses to connect directly with one of the North American country’s leading retailers and join its supply chain.

VOV.VN - Vietnam exported nearly US$19 million worth of crab to the US in the first four months of 2026, up 45% from a year earlier and representing nearly 82% of total export turnover of the product, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).

VOV.VN - The first two shipments of fresh Vietnamese lychee, totaling around two tonnes, arrived in Houston, Texas, by air cargo in early June, highlighting the growing and increasingly stable presence of Vietnamese fruit in one of the world’s most demanding markets.

The US market is presenting mixed signals for Vietnam’s aquatic exports, offering new opportunities for some products while posing growing challenges for others.

Vietnam’s shrimp exports are receiving positive signals from its two largest markets, China and the US, creating momentum for the sector at the start of 2026.

Tilapia exports to the US surged by 173% in 2025, as two major suppliers of the food, including China and Brazil, faced high tariffs, altering the supply landscape in this market.

VOV.VN - Vietnam’s tuna exports recorded notable shifts in 2025, with export turnover hitting US$924 million, down from the previous year, as trends diverged across markets and product segments.