The Pho Festival 2026 kicked off in the northern province of Ninh Binh on March 20, celebrating the historical origin of pho and its ongoing evolution across regions.

Preserving and leveraging the folk wisdom behind “Nam Dinh-style pho”, now recognised as Vietnam’s national intangible cultural heritage, isn’t just about saving a beloved noodle soup. It’s a full-throttle push to guard a living cultural heritage and turn it into an engine for sustainable economic growth and tourism.

VOV.VN - Vietnamese film “Mùi phở” (Scent of Pho), directed by Minh Beta, will be released in several foreign markets from March 13 after earning about VND38 billion during the Lunar New Year (Tet) holiday.

VOV.VN - Phở, Vietnam’s iconic noodle soup, is officially recognised as national heritage and is now emerging as a global cultural symbol in the creative economy.

VOV.VN - The Embassy of Vietnam in China, in coordination with Vietnamese restaurants operating locally, organised the “Vietnam Phở Day” event on February 5.

Deputy Prime Minister Mai Van Chinh has agreed in principle to the preparation of scientific dossiers on pho (rice noodle soup) and water puppetry as intangible cultural heritage, to be submitted to UNESCO for inscription on its heritage lists.

VOV.VN - The first museum in Vietnam dedicated to Phở is scheduled to open to the public on January 15, 2026, at the corner of Nguyen Thai Hoc and Pham Ngu Lao streets in Ho Chi Minh City.

VOV.VN - Cable News Network (CNN) has released its top 20 best soups in the world, including Vietnamese Phở Bò (Beef Phở).

VOV.VN - Day of Phở 2025 officially opened in Saigon Ward, Ho Chi Minh City on the morning of December 13, promoting Vietnamese food, agricultural products, and brands.

VOV.VN - As part of the 2025 European Phở Week, the Vietnamese Embassies in Germany and Bulgaria simultaneously organized events to promote Phở (Vietnamese noodle soup) on December 12, coinciding with the annual “Phở Day”.