VOV.VN - The 12th Ho Chi Minh City Áo dài Festival promoting Vietnam’s traditional long dress opened at Nguyen Hue Walking Street on March 6, marking the start of a series of cultural and tourism activities taking place throughout March.

Every March, from bustling cities to quiet villages, the graceful colours of “Ao dai” (traditional Vietnamese long dress) return to streets, offices and schools across the country as part of the annual “Ao dai Week” launched by the Vietnam Women's Union ahead of International Women's Day on March 8.

VOV.VN - The 12th Ho Chi Minh City Ao Dai Festival 2026 will take place with a string of activities centered on Nguyen Hue Walking Street and the Ho Chi Minh President Monument Park.

Ho Chi Minh City’s 2026 Culture and Tourism Festival officially opened on February 27, featuring a wide range of cultural, artistic and tourism activities aimed at promoting the city’s image and strengths.

VOV.VN - Thousands of women across Vietnam will dress up in Ao Dai (traditional long dress) in support of Vietnam Ao Dai Week from March 1 to 8 as they celebrate the 116th anniversary of International Women’s Day.

VOV.VN - The cultural promotion project “Ao Dai Fashion Week London 2026” was officially launched on February 3, with a view to bringing the Ao dai , a cultural symbol of Vietnam, to an international fashion stage within the framework of London Fashion Week.

VOV.VN - More than 70 foreign beauties impressed the media while modeling Ao Dai in the second season of the Best of Vietnam Fashion Show, part of the Miss Cosmo 2025 beauty pageant, held in Ho Chi Minh City on December 11.

The ao dai and other forms of traditional Vietnamese dress are enjoying a strong revival in contemporary life, gradually becoming a new cultural asset for the tourism sector.

VOV.VN - Nearly 30 international beauties arrived at Tan Son Nhat International Airport in Ho Chi Minh City on November 26 ahead of the launch of the Miss Cosmo 2025 pageant, which is slated for December 1 in Hue City.

VOV.VN - Vietnamese representative Nguyen Ngoc Kieu Duy didn’t advance to the Top 20 finalists of Miss International 2025 during the grand finale held in Japan on November 27.