Under the theme “Welcome to Ho Chi Minh City,” the city’s Department of Tourism joined hands with travel agencies such as Ben Thanh Tourist, Vietravel, Bliss Hoi An, and Trusted DMC to showcase new tourism products and services to international partners. Business-to-business (B2B) meetings between Vietnamese and German firms will also be held in Munich on May 23 as part of the programme.

Nguyen Cam Tu, Director of the HCM City Tourism Promotion Center, said the event was an opportunity to introduce the vibrancy of Ho Chi Minh City to global audiences, helping to enhance the city's image and promote Vietnam as a rising MICE destination in Asia.

IMEX Frankfurt attracts over 3,800 international buyers and 2,500 exhibitors from 150 countries each year, facilitating nearly 50,000 B2B meetings. The city’s participation in the 2025 edition marked another step in its efforts to tap into the high-value MICE tourism segment.

Ho Chi Minh City to participate in IMEX Frankfurt Fair

VOV.VN - Ho Chi Minh City is set to attend IMEX Frankfurt Fair, one of the leading trade fairs in the world for incentive travel, meetings, and events in Germany for the first time.