The business-to-business (B2B) programme, due to open on March 14, will offer domestic and foreign companies the chance to directly exchange experience, seek partners, and sign strategic cooperation agreements.

According to Doan Ngoc Tung, vice president of the UNESCO Hanoi Travel Club, B2B activities in the tourism sector always play an important role in ramping up ties and expanding the market.

“The programme is expected to become an ideal platform for sponsors and businesses to connect, promote their brands, and seek long-term development opportunities,” said Tung.

“We are accelerating the signing of strategic cooperation agreements with a number of travel agencies, hotel and tourism investment corporations, and major airlines to deploy practical tourism activities, contributing to the stable and sustainable growth of Vietnam's tourism industry,” added the official.

Organisers said the programme is anticipated to welcome 500 visitors, including representatives from tourism firms, investors, and trade promotion groups.

In particular, it will also see the participation of nearly 100 tourism service providers, including airlines, tour operators, and hotels that will introduce their products and services.

UNESCO Travel Fest 2025, themed “Shape the Future,” will take place at the National Convention Center in Hanoi on March 13 - 14. It will be organised by the UNESCO Hanoi Travel Club.

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