The Republic of Korea (RoK) is Vietnam's largest international tourist market. In 2024, nearly 4.6 million RoK visitors came to Vietnam, marking a 27.1% increase from 2023. To tap into the potential market, Khanh Hoa Tourism has launched a broad array of promotional activities, including leveraging Republic of Korea Key Opinion Leaders (KOLs) to help enhance Vietnam’s tourism image and reach a broader international tourist market. With the support of Nam Quoc Group Joint Stock Company in Ho Chi Minh City, the two associations will implement the "KOL Korean Review" campaign.

Tran Le Bao Chau, chairman of the Board of Directors of Nam Quoc Group Joint Stock Company, shared that the Vietnam-Korea Exchange Development Association will bring four RoK KOLs to Vietnam. These KOLs will experience local accommodation, cuisine, and key tourist attractions, with Nha Trang – Khanh Hoa as their first destination. Among the influencers are well-known figures such as Jung Yeo Kyeong (top 6 in the Miss Asia contest), Lee Eun Ji (MC, actress, model), and Yoon Sora (MC, actress, model). These KOLs will review their experiences on social media platforms like Instagram, Tiktok, and YouTube.

Vo Quang Hoang, vice chairman of the Nha Trang – Khanh Hoa Tourism Association, emphasized that the cooperation highlights the determination of both sides to promote tourism and opens doors for long-term cooperation between Vietnamese tourism businesses and international partners. Through this project, Khanh Hoa's tourism industry will have opportunities to connect with Korean customers, enhance service quality, and attract more visitors to this promising market.

Nha Trang fourth preferred destination for Korean tourists

VOV.VN - Nha Trang city in the southcentral coastal province of Khanh Hoa ranked fourth in the list of the most popular overseas destinations for Korean travelers on their Liberation Day holiday, which falls on August 15.