According to Time Out, Hoi An stands out for its distinctive visual appeal and immersive atmosphere. The ancient town’s warm yellow facades, timeworn alleyways, and vibrant lantern-lit nights create a deeply evocative and picturesque setting.

Hoi An is also praised for maintaining a natural connection between heritage and modern life. Its cuisine goes beyond famous dishes, reflecting stories of culture and memory preserved in every kitchen. Traditional craft villages and daily local activities offer visitors hands-on experiences, allowing them to better understand how cultural values are sustained across generations.

This strong sense of living heritage is what sets Hoi An apart, transforming it from a sightseeing destination into a truly experiential one.

Being included on Time Out’s prestigious list not only highlights Hoi An’s global appeal but also generates positive international media attention. The recognition is expected to boost the destination’s visibility and further reinforce its image as a culturally rich, welcoming, and experience-driven destination on the global tourism map.

US travel site ranks Hoi An among Asia’s top four destinations for 2026

VOV.VN - US-based travel website Travel Off Path has named Hoi An Ancient Town, now part of the central coastal city of Da Nang, among its top four destinations in Asia to visit in 2026, ranking third on the list.