The program shows a new direction in Hanoi’s tourism promotion activities by allowing foreign travel companies to directly experience local tourism products, services and destination capacity.

According to the Hanoi Department of Tourism, the program was carried out under the city’s 2026 socio-economic development plan and its 2026 investment, trade and tourism promotion program. The department coordinated with BestPrice Travel Technology JSC and Hanoi Tourism Investment JSC to host the two delegations.

The initiative is seen as a concrete step in Hanoi’s tourism promotion orientation centered on businesses as market connectors. Hanoi aims to strengthen tourism promotion in key international markets as well as emerging markets with strong potential.

The Australian delegation, comprising six outbound tour operators, is conducting a survey trip from May 11 to 17. Meanwhile, the Japanese delegation, including more than 20 executives from travel companies in Tokyo, Osaka, Fukuoka, Kansai and Hyogo, among others, will survey tourism products in Hanoi from May 27 to 29.

These companies are considered capable of bringing large numbers of international visitors to Vietnam, particularly in the high-spending segment with demanding service requirements.

The selection of Australia and Japan is viewed as a calculated move by Hanoi. Australian travelers tend to stay longer, spend more and favor cultural, nature and high-quality resort experiences. Japanese visitors, meanwhile, are known for their strict standards and emphasis on precision and service quality.

A notable feature of the famtrip programs is their regional linkage in tourism product development. Rather than being promoted as a standalone destination, Hanoi serves as a central connection point linking travel experiences aimed at extending visitors’ stays and increasing spending.

The itineraries connect Hanoi with destinations including Ninh Binh, Ha Long, Quang Ninh and Yen Tu, combining heritage, cuisine, culture, nature and resort experiences.

Bui Thanh Tu, Marketing Director of BestPrice Travel, said the company wants to change traditional tourism promotion methods by bringing overseas partners currently selling tours to Vietnam to experience destinations firsthand.

According to Bui Thanh Tu, Australia is a promising market but also one with high expectations for experiences and service quality. The program was therefore designed to showcase the finest tourism products of northern Vietnam, spanning heritage, nature, culture, resorts and high-end cuisine.

The growing use of famtrip programs marks a clear shift in how Hanoi promotes tourism. Beyond traditional promotional activities, the model is expected to help create a stable flow of high-quality visitors and contribute to positioning Hanoi as one of the region’s leading destinations in terms of visitor quality and experience value.

International Famtrip delegation explores tourism products in Ninh Binh

VOV.VN - An international Famtrip delegation including travel companies from the Republic of Korea and the Philippines on October 16 visited the northern province of Ninh Binh to explore new tourism products and services.