European outreach campaign highlights Vietnam as top travel destination
VOV.VN - The Vietnam National Authority of Tourism, in partnership with the Vietnam Tourism Development Support Fund and other stakeholders, will hold a series of promotion events from June 20 to July 2 in Warsaw (Poland), Prague (Czech Republic), and Munich (Germany).
The campaign aims to reposition Vietnam as an attractive destination in the European market, especially for tourists seeking both relaxation and cultural experiences.
Key activities include a “Colors of Vietnamese Culture” exhibition, a culinary showcase, and a business networking event (B2B), all hosted at major cultural and commercial venues in the three cities.
Despite differing market characteristics, Poland, the Czech Republic, and Germany have all seen a rising trend in outbound travel, particularly among high-spending tourists.
Poland has emerged as one of the fastest-growing outbound markets in Europe, with 14.6 million overseas trips in 2024. In the first five months of 2025 alone, Vietnam welcomed 36,907 Polish visitors, up 44.5% year-on-year, ranking sixth among European markets after Russia, the UK, France, Germany, and Italy.
Although visitor exchange with the Czech Republic remains modest due to geographical distance and limited flights, the market is showing strong growth. Vietnam welcomed 25,853 Czech visitors in 2024, up 39% from 2019.
Germany, meanwhile, consistently ranks among Vietnam’s top 15 source markets worldwide. In 2024, the number of German visitors to Vietnam reached more than 250,000 with 139,454 recorded in the first five months of 2025. German travelers are known for their long stays and high spending, with total outbound spending exceeding US$118 billion in 2024, third highest globally.
Despite this potential, Vietnam has yet to sign any tourism cooperation agreements with Poland or the Czech Republic. However, Polish national carrier LOT is reportedly considering resuming direct flights to Ho Chi Minh City, which could significantly boost arrivals from the market.
Vietnamese tourism promoted at Milan int'l travel fair
For the first time, Vietnam has participated in the International Tourism Exchange (BIT) Milan – Italy’s largest and most prestigious travel fair, seeking to advertise its image and tourism products while fostering tourism cooperation with the European nation.
