Da Nang draws global digital nomads, challenges Chiang Mai and Bali

VOV.VN - The central city of Da Nang in Vietnam is emerging as an attractive destination for the global digital nomad community, gradually competing with established centres such as Chiang Mai in Thailand and Bali in Indonesia.

France’s Le Courrier International reported on May 3 that although Vietnam has no dedicated visa policy for digital nomads, Da Nang is attracting more remote workers thanks to a favourable living environment, relatively low living costs and developed tourism infrastructure. Most foreigners can stay for up to three months on an e-visa.

Previously described by The New York Times as the “Miami of Vietnam” in 2019 and included in its list of 52 places to visit, Da Nang stands out with a 32-kilometre coastline, modern resorts, and a range of seafood restaurants and lively bars. The city has recently been mentioned again as more high-end hotel projects come into operation, as Vietnam expands and extends visa exemptions for citizens of several countries to support tourism.

Promotion efforts targeting digital nomads have also been stepped up, notably the Da Nang Nomad Fest held in March. Domestic media have also reported a growing presence of this group in the city, indicating Da Nang’s increasingly clear appeal as remote work expands globally.

Although there are no official figures on the size of this community, its impact on the local market is already visible, particularly in housing. Rental prices in central areas have risen quickly, with a studio apartment now costing around VND6 million per month (nearly US$260), while a one-bedroom unit can reach VND12 million (about US$520).

Views on the presence of digital nomads differ. Hana Nguyen, founder of a co-working space in Da Nang, said the group brings practical benefits by helping create jobs for Vietnamese workers in fields such as graphic design, translation and assistant services. Many digital nomads also tend to use local services, supporting the local economy.

Meanwhile, Daniel Schlagwein, a researcher at Chulalongkorn University, said local residents often view digital nomads more favourably than short-term tourists. He said this group tends to stay longer, follow routines similar to local residents, and maintain stable spending, thus creating more sustained economic effects.

However, the rapid increase in digital nomads also poses challenges, particularly pressure on living costs, especially housing. Da Nang is therefore facing the task of balancing opportunities from the global rise of remote work with the need to ensure living conditions for local residents.

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