Co-hosted by the Vietnam National Authority of Tourism (VNAT) with BestPrice Travel as its official communication and strategic partner, the roadshow attracted Australian travel agencies, media representatives, tourism organisations, and the Vietnamese community in Australia. The events served as a powerful platform to expand bilateral tourism cooperation and introduce Vietnam’s most compelling travel experiences to the Australian market.

Wellness Tourism Takes Centre Stage

This year by highlighting wellness tourism as one of Vietnam emerging advantages, BestPrice Travel offers its flagship products including restorative, nature-based and premium wellbeing experiences to Aussie travellers.

During its presentation, BestPrice Travel featured leading wellness destinations including Da Nang, Nha Trang, Hue, Phu Quoc, and Quang Ninh, along with products such as mineral hot springs, detox programs, therapeutic spa treatments, yoga retreats, and eco-friendly resorts. These offerings received immediate interest from Australian travel companies searching for premium, high-quality products to diversify their Vietnam portfolios.

“We are seeing a significant rise in demand from Australian travellers seeking wellness-focused journeys. Vietnam is well-positioned to become a regional leader in this segment,” a BestPrice Travel representative noted.

Strategic MoUs to Boost Two-Way Tourism

Across the two roadshow events, hundreds of Australian travel agencies, OTAs, tour wholesalers, and community-based Vietnamese operators attended. BestPrice Travel held dozens of B2B meetings focusing on expanding product lines, increasing passenger flows to Vietnam, and designing itineraries tailored for long-stay, high-spending, and experience-driven travellers.

One of the key outcomes of the roadshow was the signing of MoUs between BestPrice Travel and two major Australian partners: Pavel Australia Pty Ltd. and David Vuong Travel. Both organisations hold significant influence among Australian travellers and the Vietnamese diaspora.

The agreements focus on co-developing new travel products, sharing market insights, launching joint marketing campaigns, and increasing two-way visitor flows between Vietnam and Australia. Plans for coordinated famtrips and presstrips were also announced.

The signings took place in the presence of Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism, underscoring the strategic significance of these partnerships. These collaborations mark an important step in BestPrice Travel’s international expansion strategy.

Next-Level Partnership Packages Tailored for Australian Operators

During the event, BestPrice Travel unveiled new B2B partnership packages specifically designed for Australian travel companies. These packages offer diverse product categories, including:

• Experiential & Immersive Travel: village stays, community dining, and hands-on cultural activities
• Eco-Sustainable Adventures: trekking, hiking, caving, and nature exploration paired with encounters with indigenous communities
• Health & Wellness Retreats: spa treatments, medical wellness, dental care, and luxury resorts
• Cultural Heritage Journeys: UNESCO heritage sites, craft villages, and spiritual sites
• Bleisure Travel: integrated business and leisure itineraries
• Slow Travel Experiences: long-stay programs, culinary journeys, cycling, and deep community engagement

Partners can benefit from preferential net rates, flexible contracting policies, and dedicated product support. The presence of BestPrice Travel’s local representative in Australia was highlighted as a key competitive advantage, enabling faster coordination and seamless communication.

The launch of the 2026 wellness collection positions Australian businesses to tap into rising consumer demand and proactively develop new products ahead of market shifts.

Driving Vietnam’s Global Tourism Ambition

Following the successful conclusion of the roadshow, BestPrice Travel and its partners committed to rolling out a series of initiatives throughout 2025 - 2026. These include developing new high-quality itineraries for the Australian market, enhancing bilateral marketing, and organising promotional events in both countries.

These efforts are expected to substantially increase Australian arrivals to Vietnam, while reinforcing the country's image as a safe, enriching, and culturally distinctive destination.

With more than 15 years of expertise in destination marketing and inbound travel management, BestPrice Travel continues to play a pivotal role alongside VNAT in elevating Vietnam’s position on the global tourism map - particularly in the highly promising Australian market.

Media Contact

Mr. Tu Thanh Bui – Chief Marketing Officer
Tel: +84 906 084 268
Email: cmo@bestpricetravel.com
Website: www.bestpricetravel.com
Hanoi office: Level 11, Vinaconex Diamond Building, 459C Bach Mai Street, Bach Mai Ward
Ho Chi Minh City office: 21 Bui Thi Xuan Street, Ben Thanh Ward
Sydney office: Suite 20.01, 68 Pitt Street, Sydney NSW 2000

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