The cooperation marks an important milestone as Bánh Mì Society becomes the first Vietnamese artisanal banh mi shop to be introduced as a leading dining destination across the hotel’s key media platforms, including the main lobby screen, all guest room television screens, social media channels and the official Park Regis website.

The move is expected to bring Vietnamese cuisine closer to international visitors while helping raise the profile of Vietnamese cuisine internationally.

According to founder Ha Lam Tu Quynh, the recognition carries special meaning for the Bánh Mì Society team and is something the brand greatly values and takes pride in.

She said the recognition reflects not only the quality of the products, but also the trust and support the brand has received from the local community and the hospitality industry.

“Our goal has always been to bring banh mi from the streets to the world while honouring its roots in every detail. This is a reflection of the care, carefully selected ingredients and authenticity we put into every banh mi. We hope it will open the door for more people around the world to discover Vietnamese banh mi,” Quynh said.

CNN ranks Bánh mì among world’s top 25 sandwiches again

VOV.VN - Bánh mì (Vietnamese baguettes) has been ranked third among the world’s top 25 sandwiches, marking its second appearance on CNN’s global list.