Preserving and leveraging the folk wisdom behind “Nam Dinh-style pho”, now recognised as Vietnam’s national intangible cultural heritage, isn’t just about saving a beloved noodle soup. It’s a full-throttle push to guard a living cultural heritage and turn it into an engine for sustainable economic growth and tourism.

The State Committee for Overseas Vietnamese Affairs (SCOVA) under the Ministry of Foreign Affairs, and the "We Love Pho" network on November 14 announced a Vietnamese Pho week to be held in Europe next month.

VOV.VN - The Vietnam Phở Festival 2025 opened at Our Tampines Hub in Singapore on October 18, drawing large crowds to sample Vietnamese cuisine and explore cultural exhibits.

VOV.VN - In October, residents and visitors in Singapore can savor authentic Vietnamese pho (noodle soup) at the Vietnam Pho Festival 2025, taking place over two days, October 18-19, at the bustling Our Tampines Hub.

VOV.VN - The Nation, an English-language daily of Thailand, has named Vietnamese Phở (noodle) among the Top 4 most healthy and yummy dishes in ASEAN.

VOV.VN -Pho Festival 2025, themed "The Essence of Vietnamese Pho – A Heritage in the Digital Era," officially opened on April 18 at the Thang Long Imperial Citadel in Hanoi, gathering more than 50 renowned pho brands from across the country.

The Hazel Food Market in Pretoria, South Africa went vibrant with the celebration of the second Vietnamese Pho Day on December 7, drawing enthusiastic crowds.

Pho, the iconic Vietnamese noodle soup, has transcended its traditional roots and won hearts worldwide, with its latest milestone being the opening of “Pho Hanoi 1979” restaurant in the heart of Sydney, Australia, on December 2.

VOV.VN - CNN Travel has revealed its list of the top 20 best soups in the world, including Vietnamese Phở Bò (Beef Pho).

Pho, a Vietnamese traditional noodle soup, left an impression among diners at ASEAN Cook Show 2024, which was hosted by the ASEAN Committee in Prague (ACP) on May 16.