In the context of the extensive digitalisation of services and multidimensional impacts of COVID-19, the behavior and expectation of Vietnamese consumers have changed, turning digital payment into an evitable trend of the economy and their priority.

Around 85% of Vietnamese banking consumers are more likely to use online and digital banking services compared to 18 months ago, according to a new report from SaaS cloud banking platform Mambu.

A Vietnamese consumer goods week kicked off at the Carrefour supermarket in Collégien city of France on November 4, with the presence of Minister of Industry and Trade Nguyen Hong Dien, in the framework of Prime Minister Pham Minh Chinh's official visit to France.

The ranking of e-commerce businesses in Vietnam's Map of E-commerce changed in the second quarter of 2021, with the volume of searches on Google for essential online stores skyrocketing, according to an iPrice Group study.

Vietnamese consumers expect a seamless banking experience when it comes to opening an account via a mobile app or website, with two in five expecting to answer 10 questions or less or they will abandon the process. One out of six Vietnamese will drop out if asked more than five questions.

The fast moving consumer goods sector is forecast to grow at 6.4% this year in the country’s four major cities and 8.7% in rural areas, according to global data and consulting company Kantar Worldpanel.