The ranking of e-commerce businesses in Vietnam's Map of E-commerce changed in the second quarter of 2021, with the volume of searches on Google for essential online stores skyrocketing, according to an iPrice Group study.

Vietnamese consumers expect a seamless banking experience when it comes to opening an account via a mobile app or website, with two in five expecting to answer 10 questions or less or they will abandon the process. One out of six Vietnamese will drop out if asked more than five questions.

The fast moving consumer goods sector is forecast to grow at 6.4% this year in the country’s four major cities and 8.7% in rural areas, according to global data and consulting company Kantar Worldpanel.