VOV.VN - Vietnam will promote its national tourism brand at the ASEAN Tourism Forum (ATF) 2026 and the TRAVEX international travel trade show in Cebu, the Philippines, from January 28–30, in an effort to attract more visitors and work toward a target of welcoming 25 million international arrivals in 2026.

Blessed with a cool climate, misty charm, and occasional snowfall, Sa Pa in northern Lao Cai province has turned its Winter Festival into a signature tourism brand, making the mountain town a magnet for visitors during the year-end festive season and a major contributor to local tourism growth.

To mark World Tourism Day 2025, Ca Mau Province will organise an event themed 'Ca Mau - the southernmost point of the nation, a place where nature and tranquillity converge', taking place on September 26-30.

More than a decade ago, when Vietnam’s tourism industry first began to focus on shaping a national brand, the idea of appointing “tourism ambassadors” emerged, opening the door to a fresh and creative approach to international promotion.

International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of Da Nang, according to Le Doan Phuoc, a tour guide from a travel company in the central city.

VOV.VN - A 30-second video will be released on famous news broadcaster Cable News Network (CNN) of the United States and digital platforms to introduce Vietnamese tourism worldwide, according to the Vietnam National Authority of Tourism.

Hanoi’s first-ever lotus festival, held from July 12-16 and participated by more than 50,000 visitors, was a great success, opening high prospects for the capital city to build a unique cultural and tourism brand.

Da Nang is keeping efforts towards sustainable tourism recovery in 2024, and wedding tourism is identified as an important product helping this central city build a new tourism brand.

Vietnam’s tourism development strategy to 2030 has identified culinary tourism as a typical product for positioning the country’s tourism brand.

The new-age carrier Vietjet has officially announced its seven new routes connecting the central coastal city of Da Nang with Singapore, the Republic of Korea (RoK), and India at the recent Da Nang Investment Forum 2022.