More than a decade ago, when Vietnam’s tourism industry first began to focus on shaping a national brand, the idea of appointing “tourism ambassadors” emerged, opening the door to a fresh and creative approach to international promotion.

International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of Da Nang, according to Le Doan Phuoc, a tour guide from a travel company in the central city.

VOV.VN - A 30-second video will be released on famous news broadcaster Cable News Network (CNN) of the United States and digital platforms to introduce Vietnamese tourism worldwide, according to the Vietnam National Authority of Tourism.

Hanoi’s first-ever lotus festival, held from July 12-16 and participated by more than 50,000 visitors, was a great success, opening high prospects for the capital city to build a unique cultural and tourism brand.

Da Nang is keeping efforts towards sustainable tourism recovery in 2024, and wedding tourism is identified as an important product helping this central city build a new tourism brand.

Vietnam’s tourism development strategy to 2030 has identified culinary tourism as a typical product for positioning the country’s tourism brand.

The new-age carrier Vietjet has officially announced its seven new routes connecting the central coastal city of Da Nang with Singapore, the Republic of Korea (RoK), and India at the recent Da Nang Investment Forum 2022.

VOV.VN - The Vietnam National Administration of Tourism (VNAT) has recently began its “Live fully in Vietnam” tourism promotion campaign in order to strengthen communications and open the country to visitors from abroad.

Vietnam’s tourism sector has made strides in more than the last 10 years to turn the country into one of the world’s famous destinations for resort tourism, with various prestigious international awards.