More than a decade ago, when Vietnam’s tourism industry first began to focus on shaping a national brand, the idea of appointing “tourism ambassadors” emerged, opening the door to a fresh and creative approach to international promotion.

Young people in Nha Trang city are volunteering as free tour guides for foreign tourists as part of the "Tourism Ambassador" programme in order to promote local tourism.

VOV.VN - Pham Thi Ngoc Quynh, 26, was crowned as Miss Tourism Vietnam 2024 during the grand final of the beauty pageant which was held on August 3 in the northern province of Quang Ninh.

VOV.VN - The Miss Tourism Vietnam 2024 contest has been officially launched in order to seek beautiful girls who have the mission of promoting tourism, cultural heritage, landscape, and people of Vietnam to the world.

VOV.VN - Dinh Thi Hoa, 23, was crowned Miss Tourism Ambassador Vietnam 2024 in the grand final of the beauty pageant held on May 12 in Phan Thiet city in the southcentral province of Binh Thuan.

VOV.VN - Local beauty Nguyen Phuong Nhi grabbed the Miss Visit Japan prize at the Miss International 2023, which is currently taking place in Japan.

The Vietnam Summer Camp 2023 is an occasion for overseas Vietnamese youth to experience Vietnamese culture, history and heroic tradition, nurturing their love for the Fatherland and motivating them to act as tourism ambassadors of Vietnam around the world, stated Dinh Hoang Linh, Director of the Department of Information and Culture at the State Committee for Overseas Vietnamese Affairs.

VOV.VN - The beauty contest Miss Tourism Ambassador Vietnam 2023 has been officially launched in order to seek beautiful women who have the mission of promoting tourism, cultural heritage, landscape, and the people of Vietnam to the world.

VOV.VN - The walking zone around Hoan Kiem lake in downtown Hanoi welcomed the opening of the Hanoi Tourism Ao Dai Festival 2022 on December 2.

The Japan National Tourism Organisation (JNTO) in Vietnam on November 15 launched a campaign to promote Japanese tourism in the Southeast Asian nation, on the occasion of the 50th anniversary of the establishment of bilateral diplomatic ties (1973-2023).