The central city of Da Nang is rolling out measures to attract more MICE (meeting, incentives, conferences and events) tourists, given the positive signs on the recovery of the tourism sector this year.

VOV.VN - The second World MICE Awards, an event which aims to celebrate and reward excellence in Meetings, Incentives, Conferences & Exhibitions (MICE) tourism, has named Vietnam as the winner of three categories in Asia.

MICE, a type of tourism combining meetings, incentives, conferences, and events, is evaluated as a solution to revitalise the domestic tourism market.

VOV.VN - MICE tourism, a form of tourism combined with meetings, incentives, conferences, and exhibitions, is expected to flourish in the central city of Da Nang this year after the locality received 700 tourists on January 22.

VOV.VN - Tourism in Ba Ria-Vung Tau province in southern Vietnam has won public acclaim domestically and internationally in recent years.