The Korea Tourism Organisation (KTO) in Vietnam held an event on June 22 to set up connections with Vietnamese travel management agencies and businesses to promote the growth of MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism after COVID-19 was put under control.

VOV - After a long gloomy period due to the COVID-19 pandemic, Ho Chi Minh City has seen an increasing demand for MICE tourism (meeting, incentive, convention, exhibition) from both Vietnamese and foreign customers.

VOV.VN - A ceremony was held on April 8 to kick off the "Welcome to Ho Chi Minh City” campaign, with the programme aiming to connect Vietnamese diplomatic missions across various countries to rapidly restore the international tourism market.

VOV.VN - Vietnam boasts great potential for becoming a MICE tourism hub re in the region and the world, said Vu The Binh, chairman of Vietnam Tourism Association, at the launching ceremony of the Vietnam MICE Vietnam Tourism Club (VMC).

The central city of Da Nang is rolling out measures to attract more MICE (meeting, incentives, conferences and events) tourists, given the positive signs on the recovery of the tourism sector this year.

VOV.VN - The second World MICE Awards, an event which aims to celebrate and reward excellence in Meetings, Incentives, Conferences & Exhibitions (MICE) tourism, has named Vietnam as the winner of three categories in Asia.

MICE, a type of tourism combining meetings, incentives, conferences, and events, is evaluated as a solution to revitalise the domestic tourism market.

VOV.VN - MICE tourism, a form of tourism combined with meetings, incentives, conferences, and exhibitions, is expected to flourish in the central city of Da Nang this year after the locality received 700 tourists on January 22.

VOV.VN - Tourism in Ba Ria-Vung Tau province in southern Vietnam has won public acclaim domestically and internationally in recent years.