Vietnam's rich cultural heritage continues to captivate hearts worldwide, with an increasing number of foreign friends embracing, preserving and spreading its timeless allure.

VOV.VN - A press conference was held on January 22 in Hanoi to unveil a project that highlights Gen Z’s efforts in preserving and promoting Vietnamese cultural values through a journey to explore craft villages, cuisine, and national heritages.

VOV.VN - Vietnamese families observe the traditional ritual of worshiping Ông Công - Ông Táo (Land Genie - Kitchen Gods) on the 23rd day of the 12th lunar month, a cherished cultural tradition which symbolises a way of bidding farewell to the old year while expressing hope for a prosperous Lunar New Year.

VOV.VN - The Dao ethnic community in Son La province have seen their material and spiritual life improve in recent years.

A vibrant cultural exchange took place in the northern border province of Lao Cai on January 16, celebrating the upcoming Lunar New Year and highlighting the solidarity and friendship between Vietnam and China.

The unions of Vietnamese Associations and of Vietnamese Women's Associations in Europe on January 15 announced the launch of a project on preserving and promoting the homeland’s culture in Europe and its associated online competition on the Lunar New Year festival (Tet).

Vietnamese students in Rennes, France, celebrated Lunar New Year (Tet) 2025 with a recent vibrant cultural event.

VOV.VN - Vietnamese-Chinese boy Wang An Nam has successfully surpassed many strong rivals to become the winner of the contest "Searching for International Vietnamese Cultural Ambassadors".

VOV.VN - Visitors to the capital will be given the chance to admire hundreds of flowers and explore traditional culture at Home Hanoi Xuan 2025 Flower Street, which is scheduled to take place from January 16 to February 3 at Mailand Hanoi City urban area in Hoai Duc district.

Hallmarks of Hanoi's cultural industry has contributed to creating momentum for the country's cultural industry, both enriching the spiritual and cultural lives of its residents but also boosting its allure as a tourism destination.