VOV.VN - A cultural space featuring exhibitions, culinary experiences and traditional art performances opened at Hanoi Book Street on June 7, helping showcase the capital’s distinctive cultural values to international delegates.

VOV.VN - Vietnam introduced its culture and cuisine at the 2026 UN International Bazaar, held at United Nations headquarters in New York on June 2, featuring 60 booths from UN member states.

VOV.VN - Forbes has described Vietnamese singer Son Tung M-TP as one of the leading Asian artists incorporating national cultural identity into modern pop music to reach global audiences, placing him alongside regional stars such as BTS and Lisa, and dubbing him the “King of V-pop”.

The rapid advancement of technology is breathing new life into Vietnam’s cultural heritage, enabling values once confined to museums to reach wider audiences through creative works by artists, communities and individuals.

As global competition shifts from price to value, embedding cultural identity into products is emerging as a strategic pathway for local goods to stand out, positioning the country to transform its rich cultural assets into commercial strength in line with the Politburo’s Resolution 80-NQ/TW on cultural development.

Vietnam’s Ministry of Culture, Sports and Tourism has introduced a new code of conduct for cultural behaviour in the digital environment, designed to promote a safe, respectful and healthy online space while encouraging the spread of positive and creative content reflecting national cultural identity.

Vietnam is now taking steps to enhance its global profile through a comprehensive communication strategy aimed at promoting the country’s image overseas for the 2026–2030 period, with a vision to 2045.

The Homeland Spring 2026 programme is set to take place from February 6–9 in Hanoi and Ninh Binh, featuring a wide range of meaningful activities rich in national cultural identity and reflecting Vietnam’s vision and development aspirations in a new era.

In line with the Party’s resolutions on developing tourism in close association with cultural preservation, many localities across Vietnam have opted for a development pathway rooted in indigenous resources.

VOV.VN - The traditional cultural values of the Khmer community in southern Vietnam continue to be preserved and passed down through generations, forming a distinctive cultural identity rooted in music, language, festivals, folk dances and traditional attire.