As global competition shifts from price to value, embedding cultural identity into products is emerging as a strategic pathway for local goods to stand out, positioning the country to transform its rich cultural assets into commercial strength in line with the Politburo’s Resolution 80-NQ/TW on cultural development.

Vietnam’s Ministry of Culture, Sports and Tourism has introduced a new code of conduct for cultural behaviour in the digital environment, designed to promote a safe, respectful and healthy online space while encouraging the spread of positive and creative content reflecting national cultural identity.

Vietnam is now taking steps to enhance its global profile through a comprehensive communication strategy aimed at promoting the country’s image overseas for the 2026–2030 period, with a vision to 2045.

The Homeland Spring 2026 programme is set to take place from February 6–9 in Hanoi and Ninh Binh, featuring a wide range of meaningful activities rich in national cultural identity and reflecting Vietnam’s vision and development aspirations in a new era.

In line with the Party’s resolutions on developing tourism in close association with cultural preservation, many localities across Vietnam have opted for a development pathway rooted in indigenous resources.

VOV.VN - The traditional cultural values of the Khmer community in southern Vietnam continue to be preserved and passed down through generations, forming a distinctive cultural identity rooted in music, language, festivals, folk dances and traditional attire.

The Tinh Hoa Viet 2025 Award, an nationwide award that honours contributors to the development of Vietnamese culture, has released its music video (MV) Vietnam Tinh Hoa on Youtube, conveying the message that preserving Vietnamese cultural identity relies on the creative community joining hands.

VOV.VN - Throughout their history of survival and growth, the Chut ethnic people have created and safeguarded numerous distinctive material and spiritual cultural values, enriching Vietnam’s cultural heritage.

Despite having acquired Russian citizenship, the Vietnamese community of nearly 2,000 people in Ufa, the capital of the Republic of Bashkortostan (Russia), continues to place strong emphasis on preserving its cultural identity and staying connected to its homeland through Vietnamese language classes.

An online training course for Vietnamese language teachers abroad opened on July 26, aiming to equip them with effective, accessible methods and materials to help younger generations preserve their mother tongue and cultural identity.