VOV.VN - Vietnam’s tourism industry enters 2026 with a renewed focus on quality-driven growth after a historic recovery in 2025, as policymakers and sector leaders urge a shift from sheer visitor numbers toward enhanced experiences, sustainable development and repeat visits.

VOV.VN - Da Nang city, a major tourist destination in central Vietnam, welcomed 17.3 million visitors in 2025, up 15% year on year, underscoring the strong recovery and growing role of tourism in the city’s economic structure.