Amidst global competition and shifting international order, cultural diplomacy is increasingly seen as a strategic instrument for nations to affirm their positions and bring into play soft power.

VOV.VN - Cultural industries boast great potential and opportunities for development, and they are increasingly playing an important role in the economy, becoming a driving force for sustainable development.

The strengthening of soft power through modern communication platforms was the focus of an international workshop held in Hanoi on December 11.

Vietnam has performed strongly in optimising soft power to enhance the value of domestic product trademarks, according to Vu Ba Phu, head of the Ministry of Industry and Trade (MoIT)'s Vietnam Trade Promotion Agency.

VOV.VN - The latest report published by Brand Finance indicates that nation is one of the countries which has enjoyed the fastest growth rate in terms of national brand value in the world, representing an annual rise of 29% to US$319 billion in comparison to figures from 2019.

VOV.VN - Vietnam is the sole member of ASEAN to jump 2.5 points to rank 47th in the overall index of the Brand Finance Global Soft Power Index Report for 2021.