Online shopping and hunting for promotional items has become a habit of many people, especially Gen Z, or individuals born in the mid-90s.
Many Vietnamese prefer using messaging apps for their daily activities, including shopping for essential goods, so this is an opportunity for businesses to interact with potential customers via social media platforms and messaging apps, an expert has said.
Consumers and businesses are called on to join authorities to curb counterfeit, fake, and smuggled goods on online shopping platforms, particularly as e-commerce has been thriving strongly in Vietnam.
Sustainable eCommerce will connect individual shopping behaviors towards long-term shopping trends including search, selection, purchase, payment and exchange.
Vietnam’s retail market has seen positive signs of recovery, especially domestic demand, after COVID-19.
An e-commerce week will be held from November 28 to December 4 while Vietnam Online Shopping Day - Online Friday 2022 is scheduled to last from December 2-4, according to the Ministry of Industry and Trade (MoIT).
Vietnam has about 200,000 content creators on social networks, including 50,000 full-time creators. Many of them earn hundreds of millions of Vietnam dong each month.
The explosion of online shopping and the increasing numbers of internet and smartphone users have contributed to market growth in Asia-Pacific, including Vietnam.
VOV.VN - Vietnam is the leading nation in Southeast Asia in terms of cross-border online shopping, with each person recording an average of up to 104 orders per year.
VOV.VN - Increasing petrol prices caused by the Russia-Ukraine conflict have forced residents in major cities such as Hanoi and Ho Chi Minh City to change their behaviour in order to adapt to the new situation.