Video shopping is emerging as a new trend, compelling sellers to adopt multi-channel strategies while enhancing key services such as express delivery, after-sales support and exclusive promotions.

While the overall macro policies on environmental protection and sustainable development are creating favourable conditions for green e-commerce, the actual implementation of green transformation still faces numerous challenges.

More than 41,500 businesses and individuals have registered for taxes on the recently-launched e-portal for e-commerce household businesses, with total contributions to the state budget exceeding VND258 billion (US$10.2 million), the Ministry of Finance (MoF) reported.

The Ministry of Industry and Trade (MoIT) has proposed a new green e-commerce law amid concerns over 800,000 tonnes of plastic waste in 2030.

A report by the e-commerce analytic platform Metric has shown that the total revenue of the five largest e-commerce platforms in Vietnam reached VND318.9 trillion (US$12.6 billion) in 2024, 37.4% higher than 2023.

VOV.VN - Temu, a major cross-border e-commerce platform of China, said that it has refunded customers in Vietnam on request of the Ministry of Industry and Trade, after deciding to cease operations in the market.

VOV.VN - E-commerce achieved its growth target of 18-20% in 2024, surpassing US$25 billion. With new growth drivers, this market is projected to exceed US$30 billion in 2025, provided domestic enterprises receive support to accelerate exports via e-commerce.

VOV.VN - To achieve export growth of 10%-12% in 2025, businesses and experts underscore the need for technological innovation, digital transformation, diversification of trade promotion forms, and adoption of e-commerce channels.

Vietnam remained among the top ten countries with the fastest e-commerce growth rate in the world in 2024, with the market valued at US$25 billion, an increase of 20% over 2023, according to Vietnam E-commerce and Digital Economy Agency.

Starting February 18, the value-added tax (VAT) exemption for imported goods valued under VND1 million (approximately US$40) sent via express delivery will officially be discontinued.