VOV.VN - Vietnam Grand Sale 2025, the largest promotion campaign nationwide, kicked off on December 1, aiming to stimulate domestic consumer spending, boost production and business activities, and contribute to the country’s economic growth.

Vietnam’s consumer spending is expected to remain strong in 2026, buoyed by rising household incomes, robust tourism and stable inflation, even as global trade headwinds threaten to slow overall economic growth, according to a new report from BMI, a Fitch Solutions company.

Consumer spending in Vietnam is expected to grow strongly over the next two years, supported by robust economic growth, higher disposable incomes and a solid labour market, according to the latest forecast from BMI, a Fitch Solutions company.

VOV.VN - Given the tightening of consumer spending and their focus on value-driven choices, many businesses have launched attractive promotional programs running until the end of the year to stimulate consumption and econmic growth.

Vietnamese authorities and businesses are rolling out comprehensive promotion programmes to boost consumer spending for the upcoming Tet holiday (Lunar New Year).

The rate is even higher than the 7.1% year-on-year growth from a pre-COVID-19 environment in 2019.