VOV.VN - Rising rapidly in global rankings, Vietnam’s national brand is emerging as a strategic asset, but sustaining this growth will require deeper innovation, stronger competitiveness and a long-term strategy to move beyond recognition toward global trust.

The first Autumn Fair 2025 has quietly asserted itself as something more than a mere bazaar for domestic wares: it is, in essence, a vital conduit for companies to penetrate global markets, boost exports and elevate the global reputation of “Made-in-Vietnam” brands.

VOV.VN - The Vietnam Brand Week and the Vietnam National Pavilion are being held simultaneously for the first time at the High Point Market Fall 2025, the world’s largest interior and furniture fair, taking place in North Carolina, USA, from October 24 to 29.

VOV.VN - Local businesses are required to formulate a brand development strategy in order to enter the international market, heard the Vietnam Brand Scale Up Forum in Ho Chi Minh City on January 19.

The Vietnam Oil and Gas Group (PetroVietnam) is one of the 10 most valuable Vietnamese brands in 2023, the Brand Finance-the world's leading brand valuation consultancy announced at a recent ceremony in Hanoi.

VOV.VN - Vietnam is the sole member of ASEAN to jump 2.5 points to rank 47th in the overall index of the Brand Finance Global Soft Power Index Report for 2021.

Fifty leading brands of Vietnam in 2020 was honoured during a ceremony held in HCM City by Forbes Vietnam on December 17.