Vietnamese furniture promoted at High Point Market Fall 2025 in US
VOV.VN - The Vietnam Brand Week and the Vietnam National Pavilion are being held simultaneously for the first time at the High Point Market Fall 2025, the world’s largest interior and furniture fair, taking place in North Carolina, USA, from October 24 to 29.
At the event, Hoang Minh Chien, deputy director of the Vietnam Trade Promotion Agency (VIETRADE), said that the joint organisation of the Vietnam Brand Week and the Vietnam National Pavilion demonstrates the country’s strategy of integrating brand building with market development.
The event highlights the production, design, and innovation capacity of Vietnamese enterprises while expanding opportunities for cooperation in the global furniture supply chain, he noted.
For the first time, these two activities are being organised concurrently to promote high-quality Vietnamese products to international markets and strengthen links between Vietnamese exporters and US importers, distributors, and consumers in one of Vietnam’s key strategic markets.
A major highlight of the Vietnam Brand Week is the Vietnam One Stop To Buy showcase, featuring leading Vietnamese brands in the wood and furniture industry.
Alongside the exhibition, a multi-channel communication campaign, including video screenings, banners, leaflets, and digital media, has been launched to widely promote Vietnam’s national brand to international clients.
Officially opened on October 24, the Vietnam Pavilion spans 350 square meters and features more than 20 Vietnamese exporters specializing in wooden furniture, interior design, handicrafts, rattan, and home décor.
Vietnamese products on display demonstrate the trend of sustainable, environmentally friendly, multi-functional and modern design, meeting the technical standards and strict consumer tastes of the US market where Vietnam is currently the second largest furniture supplier in the world.
According to the Ministry of Industry and Trade, in the first half of 2025, Vietnam’s timber and wood product exports rose by 8.9% year on year, with shipments to the US alone accounting for over 55% of total export turnover, an 11.6% increase compared to the same period last year.
Vietnam's wood industry is now the second largest furniture supplier globally, with a high localisation rate, demonstrating the increasingly strong production and design capacity of Vietnamese enterprises in the global supply chain.
Local firms promote wooden furniture at High Point Market Fall 2024 in US
VOV.VN - Dozens of Vietnamese wooden furniture, interior, and exterior decoration enterprises have introduced their wooden furniture and interior decoration products at the High Point Market Fall 2024 taking place in North Carolina in the US.
